Understanding consumer psychology and online behavior has become essential and mainstream knowledge for e-commerce development in 2012.  While some of us might regret that the cat is out of the bag, it also means a lot of smart people are figuring out a lot of smart things.  Below are what I found to be the most insightful and actionable articles in 2012. There’s two things mostly missing: Recommender systems are still exclusively the domain of data crunching and algorithms, while I’d like to see more on inspiration and getting people out of the filter bubble. The other thing I haven’t seen much of in 2012 is any interesting work on stickiness and loyalty. If you follow my twitter feed, you’ve seen[…]

Wil Shipley has an excellent blog post on how using simple heuristics – ie. less-than-perfect shortcuts to a goal – can improve life significantly, and how we tend to ignore that. He makes a point about user interfaces, but it is good as a general observation:  A good-enough solution that improves life for many people is better than a perfect solution that can’t possibly be made. Also, he points out that classic programming theory will teach you a lot of computer-sciency methods for problem solving, while in real-life are heuristic methods trying to understand user input as good as possible. That, however, I think is because he is a good programmer, not something all programmers come across: I bet the[…]